Branding is essential for every business, especially for small B2B companies looking to make a lasting impression. However, it’s common for businesses to think that effective branding requires a hefty budget. The truth is, with strategic planning and the right guidance, you can establish a professional brand without breaking the bank. Here are some practical, […]
In today’s competitive market, well-designed marketing collateral such as brochures, flyers, and business cards are essential for communicating your brand’s value and making a strong impression on potential clients. While digital marketing is widespread, the importance of print should not be overlooked. PRINT IS NOT DEAD! These tangible materials play a crucial role in establishing […]
I’m giddy about the new animation reveal on our Heidi Designs homepage, created by animator Michael Dimilo. I’ve had the pleasure of working with Michael for at least 30 years. He is a joy to collaborate with, and I deeply appreciate his imaginative mind. Michael is a true creative designer, illustrator, and artist. I love […]
Establishing a strong brand identity is essential for small businesses to stand out and thrive. Effective branding goes beyond just a catchy logo; it’s the entire experience that customers have with your company. In this article, we’ll cover the essentials of branding, focusing on logo design, color psychology, and brand identity guidelines tailored specifically for […]
